Puma - Mongolian Shoe BBQ

Nike brought it with NikeiD, and now Puma's got their own take on the design-your-own-shoe game. It's called Mongolian Shoe BBQ, and it offers a pretty crazy and slow-loading user interface that allows you to design your own shoe. You seem to have a lot more options and variations with this system compared to NikeID, but you need a fast internet connection or it will take forever.